After reading a great and logical piece from http://bit.ly/12GaF I have had to go through a mental exercise of playing the Devil's Advocate - a belligerent CEO who has no inkling that 'sensible companies' are even using Social Media to market their services and products. "You mean via Facebook? How much money have they made from there?" He asks very flabbergasted.
And as PeterD slammed every strong point I'd ever heard for using Social Media, it became clearer what Social Media actually is which has probably been lost in translation-its a tool NOT the tool. It's like radio ads, tv ads, magazine ads, they are all appropriate in some way to different audiences, for different products for different messages.
At Enterprise Technology/ICT Creatives www.ictcreatives.com we understand Social Media as a tool for creating two way engagement between vendors and customers/prospects. Traditional media has never allowed the buyer to give meaningful feedback (even those 'send us an email or write to box number if you're not satisfied with this product' pasted on packaging have always been redundant)and Social Media has allowed that.
As a result of this two way feedback, companies can make better and informed decisions on: product design ; service price; new features; geographical markets to sell in in addition to getting wind of new business opportunties from existing ones.
So whats our selling point: "Social Media will help you hear what you need to do to sell more through your other platforms- radio, TV, street bashes, mall setups."
It follows that if you're a Social Media professional it's important to stay grounded, be conversant with the limitations but have one key value proposition for social media that cannot be beaten by any other marketing platform.
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