I received a frantic call this morning.
"Hello, hello" (panting)
"Good morning, Joyce speaking"
"Hello,I wanted to inquire about the symposium held yesterday"
(Joyce surprised) "Hello, the symposium is on April 30th. It was not yesterday."
(Huge sigh of relief) "What? Are you sure? Oh my God I am so happy.Thank you thank you.." Click. Hangs up the phone.
(Joyce bemused)
It's funny how we always want to guide youth in education (by taking them to school and spending exorbitant amounts on educational resources); spiritually (by taking them to religious institutions); socially(by taking them to social events where they learn social mannerisms)but when it comes to helping them build a career, no one's standing.
School whether primary, secondary or University does not teach youth how to build careers. They teach them knowledge but not how to put it into practice.
The Young Professionals Technology Symposium (YPTS)is designed to provide career training and job opportunity recognition for students before they leave university and shortly after graduating.
The YPTS will offer practical technology skills, work ethic skills, business skills and financial skills helping young professionals build sustainable technology business models.
You can support this effort by sponsoring young professionals,exhibiting at the symposium, or speaking as an expert.
Follow us @techsymposiumug #techsymposium
Thursday, March 31, 2011
Friday, March 11, 2011
Fluff and The Emperors New Clothes
After reading a great and logical piece from http://bit.ly/12GaF I have had to go through a mental exercise of playing the Devil's Advocate - a belligerent CEO who has no inkling that 'sensible companies' are even using Social Media to market their services and products. "You mean via Facebook? How much money have they made from there?" He asks very flabbergasted.
And as PeterD slammed every strong point I'd ever heard for using Social Media, it became clearer what Social Media actually is which has probably been lost in translation-its a tool NOT the tool. It's like radio ads, tv ads, magazine ads, they are all appropriate in some way to different audiences, for different products for different messages.
At Enterprise Technology/ICT Creatives www.ictcreatives.com we understand Social Media as a tool for creating two way engagement between vendors and customers/prospects. Traditional media has never allowed the buyer to give meaningful feedback (even those 'send us an email or write to box number if you're not satisfied with this product' pasted on packaging have always been redundant)and Social Media has allowed that.
As a result of this two way feedback, companies can make better and informed decisions on: product design ; service price; new features; geographical markets to sell in in addition to getting wind of new business opportunties from existing ones.
So whats our selling point: "Social Media will help you hear what you need to do to sell more through your other platforms- radio, TV, street bashes, mall setups."
It follows that if you're a Social Media professional it's important to stay grounded, be conversant with the limitations but have one key value proposition for social media that cannot be beaten by any other marketing platform.
And as PeterD slammed every strong point I'd ever heard for using Social Media, it became clearer what Social Media actually is which has probably been lost in translation-its a tool NOT the tool. It's like radio ads, tv ads, magazine ads, they are all appropriate in some way to different audiences, for different products for different messages.
At Enterprise Technology/ICT Creatives www.ictcreatives.com we understand Social Media as a tool for creating two way engagement between vendors and customers/prospects. Traditional media has never allowed the buyer to give meaningful feedback (even those 'send us an email or write to box number if you're not satisfied with this product' pasted on packaging have always been redundant)and Social Media has allowed that.
As a result of this two way feedback, companies can make better and informed decisions on: product design ; service price; new features; geographical markets to sell in in addition to getting wind of new business opportunties from existing ones.
So whats our selling point: "Social Media will help you hear what you need to do to sell more through your other platforms- radio, TV, street bashes, mall setups."
It follows that if you're a Social Media professional it's important to stay grounded, be conversant with the limitations but have one key value proposition for social media that cannot be beaten by any other marketing platform.
Subscribe to:
Posts (Atom)